Business

When FedEx packages are being sent from other countries to India, there could be an issue when the name is misspelled and is not the same as the KYC documents. This article explains what needs to be done in such cases

Read about my predictions for this year in the world of business

Customers are the lifeline of any business. But what makes customers move away from your business? Most businesses invest a lot of resources in acquiring new customers. But they do not have the same focus when it comes to retaining existing customers. Read on to understand what can make or break the tough customer love.

What does content creation entail for 2022? Is it still relevant as a decade before? In this article, I detail about how content creation has changed the over the last few years and how it will continue to evolve for the next decade.

CRM leads have to be kept warm. Learn how in this article HBR study says that the sales reps are likely to have meaningful conversations seven times more if they reply within the first hour.

There are umpteen number of articles about marketing and how to do it better. I am going to take a shot at quickly defining what marketing can do to your business and how it will help you increase your sales and thereby revenue

Sometimes the success of a business depends on how effective you can convert your visitors into a customer. Learn ways to make that happen

How do we increase the marketing ROI by leveraging the huge amounts of data that any company has accrued throughout the years? Read on to find out the answer

B2B sales is always a mystery. Longer cycles, multiple stakeholders, unknown criterias - how does anyone sell anything to businesses? We break down the B2B sales in this article

Content plays a key role in marketing